Open Choice

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Open Choice

Terms of Service

Effective Date: July 22, 2026

This Buyer Agreement ("Agreement") governs the purchase of leads, calls, data services, and related products ("Leads") from Open Choice ("Open Choice," "Company," "we," "us," or "our") by the purchasing entity or individual ("Buyer," "you," or "your").

By creating a buyer account, funding an account, electronically signing this Agreement, submitting payment information, or accessing any Lead, Buyer agrees to be legally bound by this Agreement.


1. Nature of Services

Open Choice operates a marketing and lead-generation platform that collects consumer and business inquiries and distributes them to participating Buyers.

Open Choice:

  • Does not guarantee conversion rates.
  • Does not guarantee exclusivity unless expressly agreed in writing or made available through a specific platform product.
  • Does not guarantee the accuracy, completeness, or future validity of consumer, business, public-record, DOT, or third-party information.
  • Does not guarantee that a consumer will respond, bind coverage, qualify for coverage, or complete a purchase.

Leads represent information submitted, collected, matched, or enriched at or near the time of submission. Lead flow may require marketing activation, campaign configuration, targeting validation, and traffic ramp-up. Buyer acknowledges that it may take approximately fourteen (14) days from account creation or funding for Lead delivery to begin. Lead volume may fluctuate based on market conditions, competition, demand levels, targeting parameters, buyer eligibility, routing rules, funding status, and other platform factors.


2. Account Registration & Eligibility

Buyer represents and warrants that:

  • Buyer is properly licensed where required.
  • Buyer is legally authorized to sell or service the products for which Leads are purchased.
  • Buyer will maintain all required regulatory licenses.
  • All information provided to Open Choice is accurate and current.
  • Buyer will keep account, routing, billing, and payment-method information accurate and current.

Open Choice may suspend, pause, restrict, or terminate Buyer accounts at its sole discretion.


3. Lead Pricing, Funding & Stored Payment Methods

3.1 Pricing

Lead pricing may vary by product type, state, channel, truck count, lead profile, buyer preferences, routing logic, auction logic, lead scoring, shared or exclusive delivery, and allocation mechanics. Pricing may change at any time unless governed by a separate written agreement.

3.2 Stored Payment Methods, Wallet Funding & Automatic Recharges

Buyer agrees to maintain sufficient wallet funds before receiving Leads. Buyer authorizes Open Choice and its payment processor to store Buyer's selected payment card or other approved payment method and to charge that payment method for initial funding, manual wallet funding, Lead purchases, and automatic wallet recharges.

Automatic recharge is an as-needed wallet funding mechanism and not a fixed subscription. If Buyer's available wallet balance reaches, falls below, or would fall below the platform recharge threshold shown in the Billing section, currently $50 unless changed in the platform, Open Choice may automatically charge Buyer's primary saved payment method. If the primary payment method is unavailable or fails, Open Choice may charge an active backup payment method.

The recharge amount may be the configured recharge amount shown in the platform or a greater amount necessary to cover an approved Lead charge and restore the account above the recharge threshold, subject to platform limits and applicable caps. Lead charges may be reserved or deducted before Lead delivery. If a recharge fails or no active payment method is available, Open Choice may pause or lock Lead delivery until Buyer updates payment information or funds the wallet above the required threshold.

Buyer may update payment methods in the Billing section of Buyer's profile. Removing, disabling, or failing to maintain an active payment method may prevent Lead delivery. Promotional credits, if offered, are non-transferable and subject to separate promotional terms.

3.3 Auction Pricing & Lead Allocation

Exclusive Lead pricing and allocation may be determined by Buyer's bid, Buyer score, lead scoring, routing rules, duplicate exclusions, new-account rules, exploration logic, funding status, caps, schedule, eligibility filters, and availability of other eligible Buyers.

Where the platform uses second-bid auction pricing for an Exclusive Lead, if Buyer is the top eligible bidder, the final Lead price may clear at $1 above the second highest eligible bid, not to exceed Buyer's applicable maximum bid or configured price cap. If no second eligible bid exists, the final price may be determined by the platform's applicable pricing rules.

Shared Leads may be sold at a fixed shared price and may be delivered to more than one buyer. Open Choice does not guarantee Lead volume, Lead availability, auction wins, placement priority, or participation in any specific routing path.


4. Delivery, Access & Portal Use

Leads are deemed delivered when posted and made available within Open Choice's secure Lead Portal. Open Choice may also send Lead notifications or Lead details to Buyer's account email address or verified routing email address as a convenience. The Lead Portal remains the official system of record. Failure to receive, open, or review an email notification does not void a Lead charge.

Buyer acknowledges and agrees that:

  • All Lead data must be accessed through the Open Choice Lead Portal unless Open Choice expressly authorizes another delivery method.
  • Buyer may export delivered Lead data only through export tools made available inside the Lead Portal and only for Leads delivered to Buyer.
  • Buyer may not scrape, mirror, cache, bulk copy, or extract Lead data using unauthorized tools.
  • Buyer may not use automated scripts, bots, or data extraction tools to access Lead data.
  • Failure to log in or retrieve a Lead from the Lead Portal does not void the charge.

Open Choice may implement technical controls, access logging, watermarking, monitoring, and rate limitations to enforce these restrictions. Lead Portal access is a limited, revocable license.


5. Refund Policy

5.1 New-Account No-Lead Refund Guarantee

Buyer may request a full refund of the initial funded amount only if Buyer is a new account, no Leads are delivered within ten (10) calendar days after initial funding, and Buyer's account was active, in good standing, funded, not paused, not suspended, not billing-locked, and configured to receive Leads for that full ten (10) day period.

  • Your card on file will be automatically recharged $275 if your available balance falls below $50, if your bid is higher then the charge will be the amount to cover your lead.

This no-lead refund guarantee is measured only during the first ten (10) calendar days after initial funding. It is not available based on later periods of low volume or no volume, and it is subject to fraud and abuse-prevention review. Refund requests submitted before the full ten (10) day eligibility period has passed are not eligible for approval.

A Lead is considered delivered when it is posted, assigned, made available, emailed, transmitted, or otherwise provided to Buyer through the Lead Portal, platform, or approved delivery method. The no-lead refund guarantee is not available if any Lead has been delivered to Buyer during the ten (10) day eligibility period.

5.2 Technical Delivery Errors

Refund eligibility for delivered Leads is limited and may apply only if Open Choice determines, in its sole discretion, that a demonstrable platform error caused material technical corruption of the Lead record or an unauthorized duplicate system-generated delivery.

"Technical data corruption" refers solely to material defects in the data payload caused by a demonstrable system malfunction, such as missing required fields, duplicated system-generated entries, or truncated data transmission. It does not include inaccurate consumer statements, disconnected phone numbers, non-responsive consumers, incomplete information voluntarily provided by the consumer, or information that later proves inaccurate or inconsistent.

5.3 No Refund for Filter or Profile Mismatch

Refunds or credits will not be granted because a Lead later appears not to match Buyer-selected filters, lead profile settings, routing preferences, expected underwriting criteria, or desired account criteria if the issue arises from consumer-provided, business-provided, public-record, DOT, or third-party data being inaccurate, incomplete, stale, inconsistent, or misstated.

This includes, without limitation, state of operation, garaging address, business location, service radius, truck count, fleet size, type of trucking, equipment type, insurance status, DOT number, company information, contact information, or any statement made by the consumer or business.

Refund requests must be made by calling Open Choice at 855-938-6215. Refund requests submitted by email, chat, portal message, text message, or any other method are not considered submitted unless Open Choice expressly confirms otherwise in writing.

Open Choice may require identity verification, account verification, and review of account activity, delivery records, billing status, and payment records before making a refund decision. Refund requests must still be made within the timeframe defined in the Buyer dashboard or applicable platform policy.

Refunds will not be granted for:

  • Lack of consumer response.
  • No bind, no sale, no appointment, or no completed transaction.
  • Pricing dissatisfaction.
  • Internal staffing delays.
  • Consumer indecision.
  • Inaccurate, incomplete, stale, inconsistent, or misleading information provided by the consumer, business, public record, DOT source, or third-party source.
  • Consumer or business statements that differ from Buyer's preferred filters, Lead profile settings, or expected account criteria.

Refund decisions are made at Open Choice's sole discretion.


6. Compliance Obligations

Buyer is solely responsible for compliance with:

  • TCPA.
  • CAN-SPAM.
  • Do Not Call regulations.
  • State insurance marketing laws.
  • Data privacy laws.
  • Call recording laws.
  • Any other applicable regulations.

Buyer must obtain required consent before calling, texting, emailing, or recording. Open Choice is not responsible for Buyer's marketing conduct.


7. Permitted Use of Leads

Leads may be used only for direct contact related to the specific consumer inquiry and servicing that consumer's request.

Buyer shall not:

  • Resell Leads.
  • Transfer Leads to third parties without written authorization.
  • Aggregate Leads into external databases for resale.
  • Export or replicate Lead data outside authorized Lead Portal tools.
  • Use Leads for unrelated marketing purposes.

Lead data may only be retained as necessary to service the consumer inquiry and comply with applicable law.


8. Data Security

Buyer agrees to:

  • Protect Lead data using commercially reasonable safeguards.
  • Restrict internal access to authorized personnel.
  • Immediately notify Open Choice of any data breach or unauthorized access.

Open Choice reserves the right to audit compliance if misuse is suspected.


9. Portal Tools & Access

Open Choice may provide portal tools, analytics, CRM functionality, export tools, billing tools, routing controls, scoring displays, and other platform features. Portal access may require active participation, may be restricted for inactive or paused accounts, and may be modified or discontinued at any time. Buyer is responsible for using platform tools in accordance with portal policies and this Agreement.


10. Chargebacks & Payment Disputes

Buyer agrees not to initiate chargebacks or payment disputes without first contacting Open Choice and allowing a reasonable opportunity to investigate. Improper chargebacks or disputes may result in immediate suspension, collections action, administrative fees, loss of Lead access, or termination. Buyer remains responsible for valid Lead charges, wallet funding, automatic recharges, and other amounts owed under this Agreement.


11. Intellectual Property

All software, dashboards, routing systems, scoring logic, analytics, auction logic, CRM tools, portal tools, and related technology are proprietary to Open Choice.

Buyer may not reverse engineer, copy, replicate, scrape, interfere with, or attempt to bypass system operations.


12. Disclaimer of Warranties

LEADS AND SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE."

Open Choice disclaims all warranties, including accuracy, merchantability, fitness for a particular purpose, availability, and non-infringement. No revenue, response, qualification, bind, placement, or performance guarantees are made.


13. Limitation of Liability

To the fullest extent permitted by law, Open Choice shall not be liable for lost profits, lost commissions, business interruption, indirect damages, consequential damages, incidental damages, special damages, or punitive damages. Total liability shall not exceed the total amount paid by Buyer to Open Choice in the preceding sixty (60) days.


14. Indemnification

Buyer agrees to defend, indemnify, and hold harmless Open Choice from claims arising from Buyer's marketing conduct, regulatory violations, misuse of Lead data, breach of this Agreement, chargeback activity, payment disputes, or unauthorized data use, including attorney fees, costs, regulatory penalties, and settlement amounts.


15. Termination

Open Choice may suspend, pause, restrict, or terminate Buyer access at any time for non-payment, failed payment methods, compliance concerns, fraud suspicion, abuse of refund policy, misuse of Lead data, security concerns, or breach of this Agreement. Termination does not waive outstanding payment obligations.


16. Arbitration & Dispute Resolution

All disputes shall be resolved through binding arbitration in Harris County, Texas.

  • No class actions.
  • No class arbitration.
  • Jury trial waived.
  • Claims must be brought within one (1) year.

Judgment may be entered in court.


17. Governing Law

This Agreement is governed by the laws of the State of Texas.


18. Entire Agreement

This Agreement constitutes the entire understanding regarding Lead purchases unless superseded by a separate signed contract.


19. Monitoring & Recording of Platform Activity

Buyer acknowledges and agrees that Open Choice may monitor, log, and record user activity within the Lead Portal and related systems using automated tools.

Monitoring may include:

  • Click activity and navigation behavior.
  • Dashboard interaction logs.
  • Session replay technology.
  • IP address and device access logs.

Monitoring is conducted for fraud prevention, security enforcement, quality control, dispute resolution, system integrity, and compliance purposes. Sensitive fields, including passwords and payment information, are masked or excluded from recording where technically feasible. By accessing or using the Platform, Buyer consents to such monitoring and recording.


20. Contact Information

Open Choice

3707 Cypress Creek Pkwy Ste 310 #513

Houston, TX 77068

Phone: 855-938-6215

Email: info@theopenchoice.com


Refund Policy

Effective Date: July 22, 2026

This Refund Policy is issued by Open Choice, doing business as Best Truckers Insurance Leads ("Open Choice," "we," "us," or "our"). This Refund Policy governs refunds for deposits, account funding, and trucking insurance Leads purchased through Open Choice Insurance Leads. By purchasing Leads, funding an account, or accepting Leads, Buyer agrees to this Refund Policy.

All refunds are subject to review and approval by Open Choice.


1. New-Account No-Lead Refund Guarantee

1.1 Limited Eligibility

Buyer may request a full refund of the initial funded amount only if:

  • Buyer is a new account.
  • No Leads are delivered within ten (10) calendar days after initial funding.
  • Buyer's account was active, in good standing, funded, not paused, not suspended, not billing-locked, and configured to receive Leads for the full ten (10) day period.
  • Your card on file will be automatically recharged $275 if your available balance falls below $50, if your bid is higher then the charge will be the amount to cover your lead.

This no-lead refund guarantee is intended only for situations where Buyer funds a new account, remains available to receive Leads, and receives no Leads during the startup eligibility period. It is subject to fraud and abuse-prevention review.

1.2 Timing

Buyer is not eligible to request a refund under the no-lead guarantee before the full ten (10) calendar day eligibility period has passed. The guarantee is measured only during the first ten (10) calendar days after initial funding and is not available based on later periods of low volume or no volume.

Lead delivery may vary based on market conditions, state targeting, truck count, lead type, carrier appetite, buyer eligibility, funding status, schedule, profile settings, and available consumer demand.

1.3 Not Eligible After Lead Delivery

The no-lead refund guarantee is not available if any Lead has been delivered to Buyer during the ten (10) day eligibility period.

A Lead is considered delivered when it is posted, assigned, made available, emailed, transmitted, or otherwise provided to Buyer through the Lead Portal, platform, or approved delivery method. Failure to view, retrieve, contact, quote, sell, bind, or convert a delivered Lead does not make the Lead refundable.


2. Delivered Leads Are Non-Refundable

2.1 Delivered Leads

Delivered Leads are non-refundable except for the narrow technical-delivery error review described below. Refunds or credits will not be granted for:

  • Lack of response.
  • No bind, no sale, no appointment, or no completed transaction.
  • Pricing dissatisfaction.
  • Market conditions.
  • Consumer indecision.
  • Consumer, business, public-record, DOT, or third-party misrepresentation or inaccuracy.
  • Disconnected or unreachable phone numbers.
  • Internal staffing delays.
  • Buyer's failure to contact the Lead promptly.
  • Conversion performance.
  • A Lead later appearing not to match Buyer-selected filters, lead profile settings, routing preferences, expected underwriting criteria, or desired account criteria.

Leads represent information submitted, collected, matched, or enriched at or near the time of submission. Open Choice does not guarantee that consumer-provided, business-provided, public-record, DOT, or third-party data is accurate, complete, current, or consistent.

No refund or credit will be granted because of inaccurate, incomplete, stale, inconsistent, or misstated state of operation, garaging address, business location, service radius, truck count, fleet size, type of trucking, equipment type, insurance status, DOT number, company information, contact information, or any statement made by the consumer or business.

2.2 Technical Delivery Errors

Open Choice may, at its discretion, review a delivered Lead for replacement or account credit only if there is objectively verifiable technical data corruption caused by a demonstrable system malfunction.

Technical data corruption may include duplicate system delivery, missing required fields due to transmission failure, or truncated payload data. Technical data corruption does not include inaccurate consumer statements, lack of response, disconnected phone numbers, spelling issues, formatting issues, no bind, no sale, filter mismatch, profile mismatch, or performance dissatisfaction.


3. Refund Request Process

3.1 Request Window

Refund requests under the no-lead guarantee may be made only after the ten (10) calendar day eligibility period has passed and must still be made within the timeframe shown in the Buyer dashboard or applicable platform policy. Refund requests submitted before the ten (10) day period has passed are not eligible for approval.

Refund requests must be made by calling Open Choice at 855-938-6215. Refund requests submitted by email, chat, portal message, text message, or any other method are not considered submitted unless Open Choice expressly confirms otherwise in writing.

Open Choice may require identity verification, account verification, and review of account activity, delivery records, billing status, and payment records before making a refund decision. Refund requests must still be made within the timeframe defined in the Buyer dashboard or applicable platform policy.

3.2 Review Requirements

Refund eligibility requires that Buyer's account:

  • Was active and configured to receive Leads during the eligibility period.
  • Was not paused, disabled, suspended, billing-locked, or otherwise unavailable to receive Leads.
  • Remained funded and in good standing.
  • Did not engage in fraud, abuse, scraping, chargeback misuse, artificial deposit cycling, or other prohibited conduct.

Open Choice may rely on internal system logs, delivery records, account settings, billing status, and payment records to determine eligibility.


4. Refund Processing

Approved refunds will be initiated to the original payment method. After a refund is initiated, funds may take approximately five (5) to ten (10) business days to appear, depending on Buyer's bank, card issuer, or payment provider. Open Choice is not responsible for delays caused by Buyer's financial institution or payment processor.


5. Abuse & Pattern Monitoring

Open Choice reserves the right to deny refund requests, suspend accounts, or terminate services in cases of fraudulent behavior, excessive or patterned refund requests, artificial deposit cycling, data extraction activity, improper chargebacks, or abuse of the no-lead guarantee. Repeated abuse may result in permanent account termination.


6. Final Determination

All refund decisions are made at the sole discretion of Open Choice. Nothing in this Refund Policy creates a guarantee of refund approval except as expressly stated in the no-lead refund guarantee and subject to the eligibility requirements above.